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"When I get involved with anything, I want perfection. You have one shot in life to make a positive first impression and that's what we’re doing on the apparel side. When you’re wearing Alpha Prime products, we want you to know that you are wearing the best of the best."
- Caesar Bacarella, Founder

CAESAR BACARELLA

Founder and CEO of Alpha Prime USA and Alpha Prime Sports.

Caesar Bacarella believes in first impressions. He says, “you have one shot in life to make a positive first impression.” Perfection in apparel is Caesar’s goal. The same vision and perfection that has made his racing career successful also fuels Alpha Prime USA. From design to production, no detail is overlooked.  His vision is for every product to be the best option for the modern athlete. To Caesar, this means featuring products for both men and women that are durable, comfortable, and sleek. These products are designed by in-house professionals who know about textile, fashion, sport, and fit. The designs and samples go through a series of testing and revision. There’s even a round of testing done by Caesar himself, “the ultimate test.” Perfection is his standard and that must be met. The company is built for those like Caesar. Those who want the number one spot, those who push past boundaries, those who want to excel. Alpha Prime is built for those who inspire it.

DRESS LIKE CAESAR

Schedule

CAESAR'S NASCAR RACES

NASCAR
Daytona 300
Saturday, Feb 16 / 2:30PM
Daytona International Speedway
NASCAR
Talladega 300
Saturday, Apr 27
Talladega Speedway
NASCAR
LTi Printing 250
Saturday, Jun 8
Michigan International Speedway
NASCAR
Coca-Cola Firecracker 250
Friday, Jul 5
Daytona International Speedway
NASCAR
Indiana 250
Saturday, Sep 7
Indianapolis Motor Speedway
NASCAR
Ford EcoBoost 300
Saturday, Nov 16
Homestead-Miami Speedway

Dress

LIKE CAESAR BACARELLA